Buyer’s Choice Realty blog

If you watch TV, you can’t help but see the commercials many of the nationwide real estate firms run. With millions allocated for advertising, these companies develop aesthetically pleasing spots presenting themselves as saviors for real estate buyers. The average viewer sees beautiful homes that average Jack and Jills buy with the help of their smiling agent. Is it really that simple? Let’s go in depth for some truth nuggets.

One advertisement I have seen recently says this - “We show you all the listings.” Really? I see evidence to the contrary. An agent I met recently from one of the enormous firms had not heard about exclusive buyer agency. Her thoughts on servicing buyers were very clear, “Well sure I’ll help someone buy a house, but I have better things to do than spend my time chasing down fizzbos (for sale by owner homes, aka FSBOs) and ‘entry only’ listings for a buyer.” This particular agent could not believe that I would ‘waste’ my time seeking out all available properties for my potential buyer. I tend to believe this is the case for the vast majority of agents who work with, but not necessarily for buyers.

Next time you see one of these ads, take a second to consider what you as a consumer would want from someone you hire. An Exclusive Buyer’s Agent really is the only way to go to ensure a comprehensive look at the market. We will show you all the listings.

This entry was posted on Saturday, August 25th, 2007 at 12:32 pm and is filed under Working with your agent, Truth in Advertising, FSBO, Boston Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.